About Us

One Stop Solution
for Your Graphic Design Needs

I'm a Graphic Designer Specializing in Logo, Brand Identity & Website Design living in Yogyakarta, Indonesia.

Since becoming an independent designer in 2007, I’ve worked and collaborated with a diverse range of clients in more than thirty countries, especially from US, Europe and Asia. My specialty is in the creation of meaningful and enduring logos and brand identities that help my clients to better communicate the value of their companies and what they do.


Check Our Recent Projects

Premium Offerings

Logo & Brand Identity Design

Our team of talented and professional designers will make Your business stand out from the digital crowd with a strong, unique, and effective Logo & Brand Identity Design.

Web Design & Development

Behind every great-looking and highly functional websites, there are great web designers and developers. Let's collaborate to make Your website shine.

Social Media Design

Social media has become a conduit between customers and Your business. We provide social media design services that will enhance Your business presence on social media.

Print & Marketing Collateral

Printed materials for marketing your business have a huge impact on your company's image and brand awareness. We will help You earn clients' respect quickly.

PowerPoint & Presentation

We design each slide according to Your need. Our PowerPoint design experts will transform Your specific requests into professional slides. Let's bring life to Your slides.

Photo & Videography

Photo & video content has now become the most effective and efficient way to get your business’s message delivered. We can help You to develop content for marketing campaigns.


Happy Clients


Projects Done


Working Hours


Cups of Coffee

Recent Projects

  • All
  • Portfolio
  • Freebies

Client Reviews


Blogs & Freebies

Optimizing the Use of Social Media to Improve Business Performance

Strategic branding has established itself as a crucial instrument for creating and preserving a competitive edge in the corporate world, which is continually changing. Businesses are being prompted to use creative and comprehensive strategies as we move through 2023 and beyond due to the growing significance of successful branding. This blog article digs into the dynamic realm of strategic branding, revealing the best practices that are altering how brands engage with their audience, set themselves apart from the competition, and make an impression that lasts.

Purpose-Driven Branding

In 2023, consumers are seeking more than just products or services – they are aligning themselves with brands that share their values and contribute positively to society. Purpose-driven branding involves creating a compelling narrative that reflects the brand's mission, vision, and societal impact. By emphasizing a brand's commitment to social and environmental causes, businesses can forge deep emotional connections with their audience. Patagonia's "Worn Wear" initiative, where they encourage customers to repair and reuse their products, is a prime example of purpose-driven branding that resonates with eco-conscious consumers.

Personalization and Customer-Centricity

The era of one-size-fits-all branding is long gone. With advancements in data analytics and AI, brands can now offer personalized experiences that cater to individual preferences and needs. By analyzing customer data, brands can curate content, recommendations, and interactions that make customers feel truly understood. Netflix's recommendation algorithm and Spotify's curated playlists are illustrations of how personalization enhances brand-consumer relationships, increasing engagement and loyalty.

Omni-Channel Consistency

Consumers interact with brands through a variety of touchpoints in an increasingly digital world, including social media, physical stores, and other venues. Making a seamless brand experience requires maintaining a consistent brand identity and messaging across all of these media. The brand's personality, beliefs, and aesthetic components should remain constant across all mediums, including social media posts, websites, and in-store displays. The effectiveness of omni-channel consistency is demonstrated by Apple's flawless integration of design, user experience, and messaging across its devices and retail locations.

Storytelling and Emotional Resonance

Humans are wired to connect through stories. Successful brands craft narratives that engage, inspire, and evoke emotions in their audience. A well-told brand story can create a sense of belonging and loyalty among customers. Coca-Cola's iconic holiday commercials, which evoke feelings of warmth, togetherness, and nostalgia, showcase the enduring impact of storytelling on brand perception.

Authenticity and Transparency

In an age of information transparency, authenticity is paramount. Modern consumers can discern insincere marketing tactics from genuine efforts. Brands that showcase their real, unfiltered selves – including their successes and failures – are more likely to build trust and credibility. Social media has become a platform for brands to exhibit transparency, responding to customer queries, addressing concerns, and showcasing behind-the-scenes operations. Pat McGrath Labs, a makeup brand, leverages user-generated content and showcases diverse skin tones in their campaigns, embodying authenticity in the beauty industry.

Visual Identity and Minimalism

Simplicity is the ultimate sophistication. In 2023, brands are embracing minimalistic visual identities that convey sophistication and clarity. A clean and cohesive visual language can make a brand more recognizable and memorable. Think of the iconic swoosh of Nike or the minimalist elegance of Apple's product design. These brands have demonstrated how a strong visual identity can transcend language barriers and leave an indelible mark on consumers' minds.

Flexibility and Adaptability

The business landscape is marked by rapid changes and unforeseen challenges. Brands that can pivot and adapt their strategies without losing their essence are the ones that thrive. Flexibility is crucial in responding to market trends, technological advancements, and shifts in consumer behavior. An excellent example of this is how many traditional brick-and-mortar businesses swiftly adapted their models during the COVID-19 pandemic, offering online services and contactless experiences.

As we navigate the complexities of the business world in 2023 and beyond, strategic branding remains an invaluable asset. By aligning with purpose, embracing personalization, maintaining consistency, telling compelling stories, practicing authenticity, simplifying visual identities, and remaining adaptable, brands can create a lasting impact and forge deep connections with their audience. The best practices outlined in this blog post provide a roadmap for businesses to not only survive but thrive in the ever-evolving landscape of strategic branding.

Optimizing the Use of Social Media to Improve Business Performance

Social media has become an integral part of our daily lives. Social media has altered the way we engage with the outside world in a variety of ways, from staying in touch with friends and family to keeping up with the newest information and trends. For startup businesses, social media also gives entrepreneurs a strong platform to engage with their audience and optimize their brand awareness and recognition.

In this blog post, we will explore tips to maximize social media to leverage startups businesses.

Define Your Social Media Strategy

You must have a clear grasp of your social media strategy before you begin posting on social media. You must decide who your target market is, what you hope to accomplish, and the platforms you'll employ to reach them. Your social media activities will be in line with your company objectives if you have a clear plan in place.

Create a Strong Brand Identity

Your social media presence should reflect the brand identity of your business. To develop a consistent and uniform appearance and feel across all of your social media channels, use consistent branding components like layouts, colors, typefaces, and logos. This will make your brand easier for customers to recognize and recall.

Know Your Audience

Knowing your audience is essential to producing material that will appeal to them. To produce content that is pertinent to your audience, consider their demographics, interests, and behavioural patterns. This will improve engagement and help you establish a deep relationship with your audience.

Create Engaging Content

Your content needs to be interesting, educational, and shareable. To keep your audience interested, change up your material by include blog articles, infographics, videos, and photographs. Keep in mind that your material shouldn't merely market your goods or services, it should also benefit your audience.

Use Hashtags

Using hashtags might help you expand the audience for your social media postings. To enhance interaction and attract a larger audience, use relevant hashtags. However, refrain from using them excessively since this may make your material appear spammy.

Interact with Your Audience

Establishing a solid rapport with your audience requires active engagement. Quickly reply to messages and comments, solicit feedback, and express gratitude for their assistance. You will enhance brand advocacy and cultivate a devoted following as a result.

Analyze Your Analytics Data

Analyzing your social media data can help you determine what is and is not working. To monitor your social media performance, use programs like Google Analytics and social media analytics. This will assist you in optimizing your social media strategy and making data-driven decisions.

As a result, social media may be an effective tool for startups to build their brand, engage their audience, and spur company development. You may leverage social media's advantages for your business by establishing a clear social media strategy, producing interesting content, and interacting with your audience. Keeping up with the most recent trends and industry best practices is crucial to staying ahead of the competition on social media, which is a platform that is always changing.

Tips for Startup Businesses to Improve Their Branding Identity

Any new business' success depends heavily on developing a strong brand. A strong brand may draw in clients, set you apart from your rivals, and give you a distinct personality in the marketplace.

The following are vital pointers for startups to enhance their branding:

Identify your target audience: Decide who your target market is so that you can develop a brand that will appeal to them. Make adjustments to your brand messaging based on the demands, tastes, and behaviors of your target market by doing market research.

Define your brand identity: Your brand identity consists of the distinctive visual and verbal components that set you apart from your rivals. It consists of your slogan, logo, typography, color scheme, and voice. Make sure your brand's identity reflects your ideals and connects with your target market.

Create an engaging brand story: Narratives help people connect, so write one that encapsulates your company's identity. Highlight your goal, vision, and values while expressing the significance of your brand to your target audience.

Create a powerful online presence: In the modern digital age, having a powerful online presence is essential. Create a website that accurately represents your business identity, and make sure it's user-friendly on mobile devices. Additionally, create social media accounts and interact often with your audience.

Consistency is key: Building a successful brand requires consistency, which is why consistency is so important. Make sure your brand identity is constant throughout all channels, including your website, social media, product packaging, and marketing materials.

Focus on customer experience: Put more attention on your customer experience. For many startups, customer experience is a crucial differentiation. Make sure that each interaction you have with clients represents the principles of your brand and contributes to a satisfying experience.

Utilize marketing influencers: Marketing influencers may expand the audience for your company and enhance its reputation. To advertise your brand, find influencers in your niche and collaborate with them.

Measure and adjust: Finally, track, monitor and evaluate the results of your branding initiatives. According to market developments and client feedback, modify your plan as necessary.

In conclusion, a startup's success depends on developing a strong brand. These suggestions can help entrepreneurs build a brand that connects with their target market and distinguishes them from the competition.

Logo Design Sketch - Benefit for Startup Companies

A logo is one of the most crucial elements of a company's brand identity. It serves as a visual representation of the company and its values, mission, and personality. For startup companies, having a well-designed logo can be the difference between success and failure. Here's why a good logo design is so important for startups.

  1. Establishes brand identity: A good logo design helps to establish a company's brand identity and sets it apart from its competitors. It conveys the company's unique personality, values, and mission to its target audience, making it easier for people to recognize and remember the brand.

  2. Builds trust: A professional logo design can help to build trust and credibility with potential customers. A well-designed logo conveys a sense of professionalism and competence, making it easier for people to trust the brand and its products or services.

  3. Improves brand recognition: A good logo design can improve brand recognition and recall, making it easier for people to associate the company with its products or services. A distinctive and memorable logo can help a startup to stand out in a crowded market and establish itself as a leader in its industry.

  4. Supports marketing efforts: A well-designed logo can support a company's marketing efforts by serving as a visual representation of the brand. It can be used on a variety of marketing materials, including business cards, brochures, and websites, to help convey the company's message and build brand recognition.

  5. Provides consistency: A good logo design provides consistency across all of a company's marketing materials and helps to maintain a consistent brand image. This is especially important for startups, as consistency helps to establish credibility and build trust with potential customers.

In conclusion, a good logo design is a critical component of a startup company's brand identity. It establishes the brand's identity, builds trust and credibility, improves brand recognition, supports marketing efforts, and provides consistency. Investing in a professional logo design can have a significant impact on a startup's success and should not be overlooked.

By investing in a professional logo design, startups can ensure that their brand is memorable, recognizable, and trustworthy, which is essential for building a successful business. A logo is not just an image, but a visual representation of the company's values and mission, and it can have a lasting impact on the company's future success. A good logo design can help a startup to establish itself as a leader in its industry, making it easier to attract and retain customers, and ultimately achieve long-term growth and success.

Free Health Medical Business Cards Design




Free for personal and commercial purpose.

TAGS: Turqoise, Health, Medical, Doctor, Nurse, Physician, Clinic, Hospital.

** Please don't hesitate to contact us for customization.

** Subject to additional fees

Free Vibrant Elegant Business Card Design




Free for personal and commercial purpose.

TAGS: Vibrant, Elegant, Architecture, Construction, Orange, Navy Blue.

** Please don't hesitate to contact us for customization.

** Subject to additional fees

Free Elegant Business Card Design




Free for personal and commercial purpose.

TAGS: Elegant, Clean, Minimalist, Corporate, Gold.

** Please don't hesitate to contact us for customization.

** Subject to additional fees

Free logo triangle on white background

Free logo triangle on dark background

Free logo triangle overlay on colored background

Free logo triangle paper letterpress presentation




Free for personal and commercial purpose.

TAGS: Letter A, Letter M, Triangle, Clean, Minimalist, Corporate.

** Please don't hesitate to contact us for customization.

** Subject to additional fees


Free Consultation

Get in Touch

Let's work together to create game-changing experiences that will take your brand from bland to spectacular.
Chat us via WhatsApp, or ask any question you have using the contact form and we will get back to you as soon as possible.
  • +62-812-2799-6435
  • zulaxstudio@gmail.com
  • www.zulax.co